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Videos

Coca-Cola culture club (Spanish)

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Gabriel Neira, Jorge Fonseca
Companies: Dichter & Neira , The Coca-Cola Company
June 15, 2016
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Citation

Neira and Fonseca (2016a, June 15). Coca-Cola culture club (Spanish). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club-spanish-


Research papers

Coca-Cola culture club

This presentation explores how Coca-Cola's culture of high brand execution performance in the point of sale and a tracking technological solution can leverage channel and trade strategy to the next level. It will showcase how transferring and...

Catalogue: Latin America 2016: Research Renovation
Authors: Alejandro Torres, Jorge Fonseca, Gabriel Neira
Companies: Dichter & Neira , The Coca-Cola Company
April 13, 2016
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Citation

Torres, Fonseca and Neira (2016a, April 13). Coca-Cola culture club. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/coca-cola-culture-club


Research papers

Satisfied with your customer analysis methods?

While there has been good progress in the past several years in the conceptualization and understanding of the determinants of satisfaction, analytic methods for understanding customer satisfaction have been stagnant.The authors first review these...

Catalogue: Latin America 2005
Authors: Leopoldo Neira, Steve Cohen
Company: Dichter & Neira
October 23, 2005
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Citation

Neira and Cohen (2005a, October 23). Satisfied with your customer analysis methods?. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/satisfied-with-your-customer-analysis-methods-